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Tips to Cultivate and Grow your Business

Updated: Apr 24, 2020

Navigating changes in the world on top of maintaining a steady income flow for a small business can be challenging. Here are ten ways you can cultivate and grow your business to make life easier now and in the long-term.

  • Do your research - Lay the groundwork for success by looking at competitor’s posts. Your target audience is similar, what works for them might work for you too.

  • Maintain consistency with your brand - Consistency will harvest a familiarity that will evoke loyalty. Carry this over to all platforms.

  • Focus on quality over quantity - Don’t post for the sake of posting, instead focus on relevant, entertaining and meaningful content.

  • Use hashtags - Be sure to utilize trending hashtags, search the hashtag before using use local hashtags

  • Grow relationships with engagement - Engagement goes a long way, be sure to: react to posts you are mentioned in, answer questions when asked and reply to comments. The more you interact the more likely your followers will see your posts.

  • Add eCommerce to your social strategy - Convenience is key when selling on any social platform. use the “swipe up to shop” or “shop now” features for easier purchase.

  • Reap the rewards of paid ads - This is a cost-effective way to promote your business. What's great is you can easily test different audiences to find your best fit.

  • Spruce up your content - Use storytelling to capture your audience. Visuals such as images or videos make posts more exciting.

  • Increase sales with video - Videos do not need to be high quality productions. Make sure to them short and engaging, tell a story and end with a call to action.

  • Sell directly on social media - Reach buyers where they hang out and are already browsing products.

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