Tips to Cultivate and Grow your Business
Updated: Apr 24, 2020
Navigating changes in the world on top of maintaining a steady income flow for a small business can be challenging. Here are ten ways you can cultivate and grow your business to make life easier now and in the long-term.
Do your research - Lay the groundwork for success by looking at competitor’s posts. Your target audience is similar, what works for them might work for you too.
Maintain consistency with your brand - Consistency will harvest a familiarity that will evoke loyalty. Carry this over to all platforms.
Focus on quality over quantity - Don’t post for the sake of posting, instead focus on relevant, entertaining and meaningful content.
Use hashtags - Be sure to utilize trending hashtags, search the hashtag before using use local hashtags
Grow relationships with engagement - Engagement goes a long way, be sure to: react to posts you are mentioned in, answer questions when asked and reply to comments. The more you interact the more likely your followers will see your posts.
Add eCommerce to your social strategy - Convenience is key when selling on any social platform. use the “swipe up to shop” or “shop now” features for easier purchase.
Reap the rewards of paid ads - This is a cost-effective way to promote your business. What's great is you can easily test different audiences to find your best fit.
Spruce up your content - Use storytelling to capture your audience. Visuals such as images or videos make posts more exciting.
Increase sales with video - Videos do not need to be high quality productions. Make sure to them short and engaging, tell a story and end with a call to action.
Sell directly on social media - Reach buyers where they hang out and are already browsing products.